I don’t know much about many things, but I know a great deal about gambling and Big Data.
Ever wonder why loyalty cards are so important to casinos? Why will a pit boss try to stop you when you’re losing? Why don’t casino’s just let you lose as much as you can?
In the short video below, Tariq Shaukat, CMO of Caesars Entertainment, explains how casinos can use data to retain customers
Simon Says
The only gamble with Big Data is not taking advantage of it.
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