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Big Data and Casinos

Ever wonder why loyalty cards are so important to casinos?
Jul | 3 | 2013

Jul | 3 | 2013
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Paris Hotel Las Vegas – Light Trails on the StripI don’t know much about many things, but I know a great deal about gambling and Big Data.

Ever wonder why loyalty cards are so important to casinos? Why will a pit boss try to stop you when you’re losing? Why don’t casino’s just let you lose as much as you can?

In the short video below, Tariq Shaukat, CMO of Caesars Entertainment, explains how casinos can use data to retain customers

Simon Says

The only gamble with Big Data is not taking advantage of it.

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