Virtuous cycles are powerful things. They also go by the monikers network effects and flywheels. In a nutshell, growth begets further growth.

It worked for Facebook, YouTube, Amazon, Uber, and scores of other companies, although not always to society’s benefit. (Hello, Zuck.)

In this short video, I explain the momentum behind citizen development.

And, no, you won’t find this video on TikTok.