I recently participated on a 47-minute panel at Postal Vision 2020 with Marshall Van Alstyne, Syed Hoda, Larry Weber, and Jeff Jarvis. The topic: how the USPS can embrace platform thinking. It’s a lively discussion with some pretty smart cookies.

• Panel starts: 8 minutes in
• Q&A starts: 25:30 in. (Jeff says that he’s playing Oprah, but he gives off a distinctly Donohue-type vibe.)

My favorite part occurs at the very end when Jeff calls me “Dr. Platform.” Maybe I’m learning something about branding after all.

Video courtesy of Ursa Major Associates, copyright 2012.