Next month’s issue of Fast Company isn’t really an issue at all. It’s four separate issues about why Amazon, Apple, Facebook, and Google will win the forthcoming tech war.

Editor’s note: I damn near fell off of the treadmill while watching this at the gym.

While I have not read the issues as of yet (they’re not out), to me it’s misplaced to think that one company will win. I argue in the book that each platform will be successful to the extent that it introduces integrated planks. I hardly expect Facebook to stand still, for instance. Nor will the others in The Gang of Four. Each will continue to evolve.

In the Age of the Platform, there will be winners—plural.