Image credit: DALL-E.

Perhaps the most topical of the forces in the new book is AI. It’s no overstatement to claim that mentions of it today are ubiquitous.

Meet Aura

Aura makes a number of security-related products. NortonLifeLock is one of its main competitors. On November 30, 2022, the front page of the comapny’s website looked like this:

Thank you Internet Archive.

Maybe you’re wondering, What’s so special about that date? ChatGPT broke the Internet.

This morning, Aura’s site looked like this:

As you can see, AI is front and center.

I’ve lost count of the number of AI-based rebrands. (Maybe Zuck shouldn’t have gone all-in on the metaverse. Its recent attempts to lean into AI muddle its previous message.)

Speaking of Big Tech, Apple loaded up on references to machine learning during its most recent WWDC.¹

Simon Says

The AI hype cycle is on overdrive. I can’t tell you if all of these firms are using AI to truly make their wares better. They’re sure claiming as much, though.