Writing a business book can open many professional doors.

I should know.

Until the late aughts, I worked primarily as an independent enterprise systems consultant. In 2008, I started writing what became my first book, Why New Systems Fail. In the process, I transformed my career.

No, it didn’t happen overnight, but in the years since new consulting, speaking, coaching, and writing opportunities have arrived. I can say this with absolute certainty: My career would have taken a vastly different trajectory had I not started writing books. Take them away don’t know what I’d be doing today. I certainly would have not landed a job as a full-time college professor.

I decided that it’s time to share my knowledge in this domain in a new Udemy course. 

Course Objectives

In no particular order, the course strives to do the following:

• Answer questions that most first-time writers have. These including whether the thesis of a business book needs to be novel or whether a book needs to include stories and/or case studies.
• Define and describe the building blocks of any successful business book.
• Dispel many of the myths that plague would-be and first-time writers.
• Disclose some of my key technology and writing tips designed to make you as productive as possible.
• Tell you how to wrap up your business book. Yes, it’s better to go out with a bang, not a whimper.

And much, much more. 

Here’s the promotional video:

Props to Second Star AZ for the excellent videography and editing.