Award-winning author, dynamic keynote speaker, trusted advisor, & workplace tech expert 


Become Part of The New Small Street Team

Help me spread the word.
Nov | 16 | 2010


Nov | 16 | 2010

Last March, I wrote a post on how to be your own PR firm. After my first book was released, I spent way too much money on a traditional PR firm. After three months, I saw the error of my ways and cut the cord. I was doing a great deal more than my firm was doing for me. Equipped with a new found knowledge of social media and Web 2.0, I started making contacts. Before I knew it, my little book reached #91 on Amazon (still a surreal experience).

Now, book number three is on the way and I want to try something different.

I profile a company in The New Small called DODOCase, a maker of high-quality iPad cases. In short, they’re kicking ass for a variety of reasons. (You’ll have to read the book or ask them if you want to know their secret sauce.) I will say, however, that they are very adept at street teams, guerrilla marketing, and other effective ways of using social media to get the word out.

So, my big brain has a similar idea. Why not start a little street team dedicated to The New Small?


I’m looking for people in some big cities. These include: Boston, Chicago, NY, SF, DC, and Dallas. I’m open to others.


  • Social media savvy
  • Excellent writing and communication skills
  • Decent network of folks
  • Considered influential in your circles
  • Smart, dynamic, probably a little Type-A
  • Have some type of ties to the small business community
  • Know a thing or two about technology

I’m not looking for spammers or mass marketers. I don’t see the point in having a bunch of folks mechanically tweeting “buy @thenewsmall.” Pasting comments into blog posts with “Great post (insert name). Buy Phil’s book” also makes no sense. I’m looking for creative and dynamic people to get the word out in innovative ways.

I have some solid ideas to promote the book but  I am open to great and weird  ideas.

I don’t have all of the particulars worked out–and that’s a good thing. If your city has social media or technology meet-ups, for example, perhaps you attend and would be able to talk intelligently about the book (again, not in an overly promotional capacity). Maybe you know some small business owners, organizations, or other groups that might benefit. I want to hear ideas. There’s no job description. You can help create the job.


I see these positions as very flexible and part-time in nature. That doesn’t mean sending tweets at 2 a.m. on a Saturday. If you’re looking for 40 hours of work every week, I can’t accommodate you. Also, I’m not independently wealthy. Newly-minted MBAs looking to pay off $100,000 in debt should probably look elsewhere. I’m sure that you’re über-qualified, but I probably can’t afford you.

Next Steps

Shoot me an email at phil (at) thenewsmall (dot) com. Please indicate your city.

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