Lessons from LeBron

What the NBA finals and Heat teach us.

In what was one of the most compelling finals in recent NBA history, the Mavs beat the Heat. In no particular, here’s what the entire LeBron-a-thon this year teaches us:

  • Studs and duds doesn’t work as a strategy for building a team. The Mavs have one legitimate star and a bunch of very good players.
  • Unsuspected stars emerge. J.J. Barea was on no one’s radar this year and was one of the more important factors in the series.
  • Controversy makes for great marketing. Think about it: How many of you watched just because you wanted him to lose?
  • Make a big spectacle of yourself and you’ll make enemies. Lots of ’em.
  • Everyone has a voice via Twitter, Facebook, Tumblr, etc.
  • LeBron has to do some growing up. Case in point: Mocking Dirk’s illness.


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1 Comment

  1. Anonymous

    Yet another example of personal branding and overall branding.  


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