Lessons From LeBron

What the NBA finals and Heat teach us.
Jun | 13 | 2011

Jun | 13 | 2011

In what was one of the most compelling finals in recent NBA history, the Mavs beat the Heat. In no particular, here’s what the entire LeBron-a-thon this year teaches us:

  • Studs and duds doesn’t work as a strategy for building a team. The Mavs have one legitimate star and a bunch of very good players.
  • Unsuspected stars emerge. J.J. Barea was on no one’s radar this year and was one of the more important factors in the series.
  • Controversy makes for great marketing. Think about it: How many of you watched just because you wanted him to lose?
  • Make a big spectacle of yourself and you’ll make enemies. Lots of ’em.
  • Everyone has a voice via Twitter, Facebook, Tumblr, etc.
  • LeBron has to do some growing up. Case in point: Mocking Dirk’s illness.

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1 Comment

  1. Anonymous

    Yet another example of personal branding and overall branding.  


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